NOVEMBER 12, 2018 1:07 PM
Talk To Your Customers About Holiday Road Trips This Season
When a road trip is right around the corner, repairs and preventative maintenance are necessary. As the summer winds down, consumers stop planning road trips… or do they?
According to Google Trends, consumer searches for “road trip” on Google have peaked in late June or early July in the last three years.
However, there’s still a substantial number of people researching road trips in mid-November, and again in mid-December. So it’s a good idea to ask your customers about holiday road trips in the fall and winter. You want to make sure that they’re adequately prepared for a long trek in cold weather.
Preparing for a road trip in cold weather isn’t like preparing for one in warm weather. Cold weather breakdowns are much less fun than warm weather breakdowns.
The best way to help your customers prepare for a fall or winter road trip is to offer the following services:
If you get enough requests to prepare a vehicle for a long trek in cold weather, you can consider putting together an all-in-one package deal.
It can be pretty tricky to bring up the topic of road trips, especially during small talk. That’s why it’s recommended to:
If a customer approaches your shop about their upcoming holiday road trip, your service advisors can use the opportunity to:
It’s important to keep the conversation as open and welcoming as possible. It’s a great way to build trust between the customer and your shop.
This article was sponsored by GMB North America, Inc. For more information, please visit our website at www.gmb.net