Rick O’Leary Sales & Marketing is an award-winning, full-service sales and marketing firm proud to serve the best in the industry. Our manufacturer representatives  believe increasing sales requires more than just a recommendation. It requires a relentless passion to meet consumer demands, an understanding of the customer, and constant drive to march your business forward into the future of retail.

Our offices are in Memphis, TN. We have category management and space management professionals to help your business grow sales.  We offer analytics and insights that fuel winning sales plans.  In addition, we help secure new item distribution, improve promotion effectiveness and optimize pricing, assortment, and shelving plans.

Our customers represent over 20,000 storefronts in numerous categories.

We pride ourselves on the hands-on approach that we take when working with our clients and our shared customers.

Meet Your Full Service Team

Rick O’Leary - President

Rick is president of Rick O’Leary Sales and Marketing. Starting at the parts counter, Rick has been in the automotive aftermarket for over 30 years. He developed and launched new products and programs with every major mass merchandiser, automotive retail chain, automotive group, and large wholesalers in the US. Through this experience, he understands what it takes to develop and get placement of retail products and hard parts programs into the aftermarket. Rick excels at clearly defining goals, developing strategic plans, and measuring success based on advanced analytics.

He gets great satisfaction and spends a majority of his time assisting in developing strategies with vendors that help grow the business with his customers.

Rick is married with 3 children and enjoys being active in his hometown of Memphis, TN.

Pat Gunnell - Director Business Development

Pat Gunnell joined Rick O’Leary Sales & Marketing in 2015 and and is currently serving as Director of Business Development.  A native of Memphis, TN, Pat has a Marketing Degree from the University of Memphis and a MBA from Union University.  After graduating, he started his career working with International Paper managing International Business accounts. In 2005, he went to work for L’Oreal selling consumer packaging goods. While at L’Oreal, he won Presidents Club 3 times and Vendor of Year with both WalMart and Target accounts. Pat has over 17 years experience with analytics, sales, planograms, marketing, and forecasting.  He has a vast retail sales experience selling to WalMart, Target, AutoZone, and Costco.

Pat lives in Memphis with his wife Amy and two girls, Abby and Kate.

Victor Jones - Director of Business Development and Growth

Victor Jones joined the Rick O’Leary Sales and Marketing team in December 2021, and serves as the Director of Business Development and Growth.  He has over 30 years of product management and supplier development in the Automotive Aftermarket and Spare Part Industries.  Victor brings vast knowledge of undercar and under the hood hard part suppliers along with strategic planning and pricing.  He enjoys working with domestic and international suppliers in developing a road map on how to expand and add new distribution.

Victor is married with two children and two grandsons. He enjoys sports and lives in the Memphis metro area.

Alex Mañán - Director Key Accounts Latin America & USA

Alex Mañán joined the Rick O’Leary Sales & Marketing team in 2019 as Director Key Accounts Latin America & USA.  He has over 25 years of sales experience, fifteen of which are in the Automotive Aftermarket.  Alex brings with him substantial knowledge of Mexican, Latin American, and mid-American customers.  Alex is fluent in both English and Spanish and will be flexing his bilingual muscles overseeing key accounts in these territories. His energy, passion, and sincerity enable him to develop successful programs between his customer and vendor bases.

Alex lives in Kansas City with his wife of 25 years and their three sons.

Lynn Eisenstatt - Director of Finance

Lynn Eisenstatt joined the Rick O’Leary Sales & Marketing team in 2018 and is currently serving as Director of Finance. Her experience and skill sets help service the most important person to the company, the customer, with informative ROLSM proprietary sales comparisons, product forecasting, POG set movement analysis, and other duties as needed. Lynn graduated from the University of Alabama. She previously ran her own interior design business, and most recently worked 12 years as the Business and Marketing Manager for an optometric practice.

Lynn is a Memphis native and enjoys traveling with her husband.  She also loves cheering for the Tigers at University of Memphis basketball and football games. She is mother to sons, and to an adorable pup. She is also grandmother to two, and loves babysitting as much as possible!

Shannon O’Leary - Account Manager

Shannon O’Leary joined Rick O’Leary Sales and Marketing in 2019.  After attending the University of Tennessee, she dedicated herself to learning all aspects of customer service and financial analytics.  Shannon is excited to translate her decade long experience to the automotive aftermarket retail channel.

A born and raised Memphian, Shannon is very active in her community and loves cheering on the Grizzlies and Tigers (so long as they aren’t playing the Vols).  She enjoys spending time with her family, friends, and dog in her free time.

Jeremiah Whitaker - National Account Manager

Jeremiah Whitaker has joined Rick O’Leary Sales and Marketing as a National Account Manager covering accounts in Arkansas. Jeremiah brings more than a decade of product and category management experience to the business.

Jeremiah’s successful prior experience includes seven years with Alliance Parts Warehouse.   Most recently the last five years as Category Manager for Parts Warehouse Inc. where he oversaw categories such as chemicals, car care, paint & body, electrical, Tools & Equipment and other retail categories.

Outside of work, Jeremiah loves to spend time with his wife Brandi and their four children – Reece, Ryan, Rosalee and Grace. He enjoys the outdoors, hunting and fishing, traveling, and cheering his favorite football team the Denver Broncos.

Cameron Caldwell - Account Assistant

Cameron Caldwell joined the Rick O’Leary Sales and Marketing team in the Spring of 2021. She works on assisting key accounts, marketing, and analytical data.  She graduated from Mississippi State University with a degree in Marketing. Recently, she returned to her hometown of Memphis to continue her professional career. She is excited to contribute her strengths and skill set to the company, as well as to continue to learn in a professional environment.

Cameron currently lives in Memphis where she enjoys spending time with her family and friends. One of her favorite activities includes taking her dog along for weekend runs at Shelby Farms.

Harry - Director of Wellness

Harry works hard at Rick O’Leary Sales & Marketing as the Director of Wellness.  Whether greeting guests, supporting staff members, or offering visitors a toy, Harry brings a ray of sunshine to all who enter our office.

Rocky - Office Dog

Rocky is head of security at Rick O’Leary Sales & Marketing.