“I can tell you when the economy turned upside down in 2008, the first place I turned to was the Factbook,” said Howat. “The biggest problem I faced was the need for immediate data, right now. Our CEO, our board, wanted information and they wanted it now. Not only did I have to figure out where to get it, but also find the resources.”
In addition to the Auto Care Factbook, the association pushed forward the release of its new online industry research platform, TrendLens. TrendLens offers a data-based perspective into which market-influencing factors are affecting the industry, so users can make effective, well-informed decisions for their businesses when it counts.
The duo took questions from webinar attendees, following the overview of the data tools that Auto Care has available and how to best use them for post-COVID planning and projections. Listeners asked questions about expectations for miles driven in the second half of 2020, given potential hesitation to return to flying right away.
“I think miles driven is going to be directly impacted by how quickly we return to what we consider normal business life,” said Howat. “I think if you are intuitive by nature, I would believe that there will be a reduction in air travel and increase in long-range travel. However, I think the big impact will be influenced by how quickly we get our workforce back and mobilized.”
Added Chung, “Also, to me, part of the question is, if people are driving long distance for out of town trips, will that outweigh the reduction in current commuting? I’ll be very interested to see how that plays out.”
Can the tools available could be updated with new indicators based on user feedback?
According to Howat, the answer was yes. He noted, “We are in unprecedented times, as we start to recover, there is going to be new information available. Back in ’08, there was a direct relationship with fuel prices to miles driven and how quickly people were getting back. And we are at record lows – gas is $1.35 [a gallon] down here in Florida, and I haven’t filled up my tank in six weeks. There will be other factors made available.”
Is the recovery from this pandemic is at all comparable to the recovery post-recession?
Howat: “I think there are different factors that will impact this. We are all feeling the affects of the immediate shock to the market and the need to react to the situation. I think the timing is going to be different. I don’t think there was an end in sight in 2008 when it started to go down. I think because of the fact that this is a pandemic and we are starting to get indications of a recovery, it is not going to be as long-lasting.
“Does this create what I would consider some long-lasting changes to the way that we do business? Does work from home stick? Does our commuting workforce change a little bit? Those are some dynamics, as we recover from this, that I think will be very important to look at. I think with the overall thirst for home delivery we will see growth in the medium-size delivery vehicles servicing the general public. Some very interesting things will come out of this. It will be different but I think it will be shorter.”