Rick is president of Rick O’Leary Sales and Marketing. Starting at the parts counter, Rick has been in the automotive aftermarket for over 30 years. He developed and launched new products and programs with every major mass merchandiser, automotive retail chain, automotive group, and large wholesalers in the US. Through this experience, he understands what it takes to develop and get placement of retail products and hard parts programs into the aftermarket. Rick excels at clearly defining goals, developing strategic plans, and measuring success based on advanced analytics.

He gets great satisfaction and spends a majority of his time assisting in developing strategies with vendors that help grow the business with his customers.

Rick is married with 3 children and enjoys being active in his hometown of Memphis, TN.